Many consider Casino to be Martin Scorsese’s finest effort, and for good reason: De Niro and Pesci give outstanding performances. But what really sets Casino apart from other mob movies is its dichotomy of narrators. Henry Hill is often considered one of the greatest film narrators, and his unchallenged worldview is a major component of the movie. But in Casino, Sam “Ace” Rothstein (De Niro) is no mere foil for Hill; he’s an equal partner in the film.

Gambling is an exciting activity with many different options that appeal to a wide variety of people. Blackjack and poker are games that pit player wits against each other, while slot machines are easy to master and offer an entertaining way to pass the time.

Casinos make most of their money from high-rollers. These gamblers are usually given special rooms away from the main floor where they can place bets in the tens of thousands of dollars. Because of this, casinos are able to provide these high rollers with extravagant comps like free spectacular entertainment, luxury hotel suites, reduced-fare transportation, and other lavish inducements.

Consumers almost always trust each other more than they do brands, so generating word-of-mouth and positive reviews is an essential aspect of casino marketing. Encourage your guests to share their experiences by posting pictures and videos on social media and tagging the casino, and promote customer feedback and testimonials on your website. Also, consider using competitive market ads to target event planners in your area or sister markets, which will help you earn group business.