There’s something intoxicating about the energy of a casino floor, with its lights blazing and coins clinking. People are laughing, chatting, and soaking in the scene, and although there may be tutting when things don’t go their way, it doesn’t take long for good vibes to take over again.

It’s no wonder that casinos have such a strong sensory impact: the sights, sounds, and even the smells can leave a lasting impression. And with so many different gambling games to choose from, the possibilities for fun are limitless.

Whether you’re betting the house or playing for real money, it’s important to know your limits and have a plan before gambling. Make sure you set aside a certain amount of money to gamble with and never exceed that limit. And remember that the odds are usually stacked against you, so it’s best to walk away if you lose.

Casino isn’t the only game in town, and you’ll need a marketing strategy that goes beyond your gaming floor to reach potential guests. Boosting your presence in search results for events, group business, luxury amenities, and more will help you stand out from other casinos in your area. Using competitive market ads will also give you prominent exposure when event planners are searching for solutions—the most likely time to convert them into bookings.