There’s something about the glitz and glamour of casino games that makes them so appealing. The flashy decor, the upbeat music and the sense of excitement that comes with trying your hand at a game of chance. It’s a rush that keeps people coming back time and time again, despite the fact that they know they are essentially just gambling away their hard-earned cash.

Beneath the gloss of blaring lights and free drinks, casinos are built on a bedrock of math, engineered to slowly bleed their patrons of money. Using the irrevocable laws of probability, they can make almost anyone lose. But even the most mathematically inclined can still find ways to beat the system, leveraging their knowledge of statistics and game theory to exploit weaknesses in the rigged system.

People at a casino are a diverse bunch. From regulars who strut with confidence and expect to win big, to those trying to claw their way back from a bad streak, they all have one thing in common – they’re having a good time! With music blaring, coins clinking and cheering from fellow players, it’s hard to resist getting drawn into the excitement of it all.

To ensure that your casino is the place to be, highlight positive reviews and feedback from satisfied guests on your website and social media pages. You can also showcase the stories of your lucky winners in a photo booth at your casino or by posting their videos online. A simple way to generate these reviews is by partnering with Cvent’s Competitive Market Ads for hotels and destinations, giving your casino prominent exposure during searches made by meeting planners in similar or sister markets.